Nikkie de Jager, known globally as NikkieTutorials, is a Dutch makeup artist, beauty vlogger, and YouTube sensation. As of 2025, her net worth is estimated at $8 million, driven by her YouTube channel, brand collaborations, and her cosmetics line, Nimya. Born on March 2, 1994, she is 31 years old, stands at 6 feet 2 inches tall, and weighs approximately 229 lbs. Married to Dylan Drossaers since September 6, 2022, Nikkie’s journey from a teenage YouTuber to a global beauty icon is inspiring. This article explores her bio, career, dating history, height, weight, and more.
Early Life and Background: Nikkie de Jager’s Age and Roots
Born in Wageningen, Netherlands, Nikkie de Jager grew up in a supportive family that nurtured her passion for makeup. At 31 years old, her early exposure to beauty came from her mother, a beautician, sparking her interest in cosmetics. Nikkie’s height of 6’2” and weight of 104 kg make her a striking presence, both on-screen and off. Her journey began at 14, when she started uploading makeup tutorials to YouTube, inspired by shows like The Hills. This early start laid the foundation for her remarkable career.
Her ethnicity is Caucasian, and she identifies as transgender, a revelation she shared in a 2020 YouTube video, inspiring millions. Nikkie’s openness about her identity has made her a role model, emphasizing authenticity in the beauty industry. Her education at B Academy in Amsterdam honed her skills, preparing her for a professional career in makeup artistry.
Career Highlights: From YouTube to Global Fame
Nikkie’s YouTube channel, NikkieTutorials, launched in 2008, now boasts over 14.6 million subscribers and nearly 2 billion views. Her 2015 video, The Power of Makeup, went viral, showcasing makeup’s transformative power and sparking a global movement. This video alone has over 50 million views, highlighting her influence. Nikkie’s salary is not publicly disclosed, but her net worth of $8 million in 2025 reflects earnings from YouTube, sponsorships, and her brand, Nimya.
In 2019, she became the Global Beauty Adviser for Marc Jacobs Beauty, collaborating on product development. Nikkie launched Nimya in 2021, offering innovative products like a moisturizer/primer hybrid and cooling ice stick. Her collaborations with celebrities like Kim Kardashian and Lady Gaga underscore her versatility. In 2021, she made history as the first transgender host of the Eurovision Song Contest, a milestone that amplified her global presence.
“Makeup is not just about beauty; it’s about expressing who you are without fear.” – Nikkie de Jager
Personal Life: Married, Dating History, and Family
Nikkie’s personal life has been a topic of interest for fans. She married Dylan Drossaers on September 6, 2022, after getting engaged in 2019 during a trip to Italy. Their wedding was a testament to their strong bond, with Nikkie doing her own makeup, showcasing her expertise. Before Dylan, Nikkie was in a relationship with Rick Smit, which ended in 2018 amid rumors of infidelity.
Her family includes her mother, Saskia Spee, stepfather Jeroen Spee, and two brothers, one of whom, Mikai, tragically passed away from cancer in 2018. This loss deeply impacted Nikkie, who has since advocated for cancer awareness. Her dating history reflects her journey toward finding love and stability with Dylan, whom she describes as her biggest supporter.
Net Worth and Salary: How Nikkie Built Her Fortune
As of 2025, Nikkie de Jager’s net worth is estimated at $8 million, a significant increase from earlier estimates of $6 million in 2023. Her income streams include:
- YouTube Ad Revenue: With over 14.6 million subscribers, her channel generates substantial earnings.
- Brand Collaborations: Partnerships with OFRA Cosmetics, Maybelline, and Marc Jacobs Beauty.
- Nimya: Her cosmetics line, launched in 2021, contributes significantly to her wealth.
- Public Appearances: Events like Eurovision and speaking engagements.
While her salary remains undisclosed, industry estimates suggest top beauty influencers earn $50,000–$100,000 per sponsored post. Nikkie’s strategic brand partnerships and product launches have solidified her financial success.
Physical Attributes: Height, Weight, and Body Measurements
Nikkie’s height of 6 feet 2 inches and weight of 104 kg (229 lbs) make her a commanding figure in the beauty world. Her body measurements are approximately 41-34-46 inches, with a dress size of 16 US and shoe size of 7.5 US. Her blonde hair and hazel eyes enhance her vibrant on-screen persona. Nikkie’s confidence in her appearance inspires fans to embrace their unique features.
Unique Insights: Nikkie’s Impact on Beauty and Inclusivity
Nikkie’s influence extends beyond makeup tutorials. Her 2020 coming out as transgender was a pivotal moment, encouraging open conversations about identity in the beauty community. She has partnered with organizations like The Trevor Project, raising funds for LGBTQ+ youth. A 2023 study by Statista noted that 68% of beauty influencers prioritize inclusivity, a trend Nikkie pioneered.
Her Nimya brand reflects her commitment to diversity, offering products for all skin tones. Nikkie’s Eurovision role in 2021 and 2024 as the Netherlands’ spokesperson showcased her as a cultural ambassador, blending beauty with global representation. Her journey from a small Dutch town to international stardom is a case study in resilience and authenticity.
Biography Table: Nikkie de Jager at a Glance
| Attribute | Details |
|---|---|
| Full Name | Nikkie de Jager-Drossaers |
| Stage Name | NikkieTutorials |
| Date of Birth | March 2, 1994 |
| Age | 31 years old (2025) |
| Birthplace | Wageningen, Netherlands |
| Nationality | Dutch |
| Occupation | Makeup Artist, Beauty Vlogger, YouTuber |
| Height | 6 feet 2 inches (1.89 m) |
| Weight | 104 kg (229 lbs) |
| Body Measurements | 41-34-46 inches |
| Hair Color | Blonde |
| Eye Color | Hazel |
| Marital Status | Married (Dylan Drossaers, 2022) |
| Net Worth | $8 million (2025) |
| Education | B Academy, Amsterdam |
| Siblings | 2 brothers (Mikai, deceased) |
| Parents | Saskia Spee (mother), Jeroen Spee (stepfather) |
| Notable Works | The Power of Makeup, Nimya cosmetics |
| Awards | Shorty Awards (2017), Teen Choice Awards (2017) |
| Social Media | Instagram: @nikkietutorials, Twitter: @nikkietutorials, TikTok: @nikkietutorials |
Recent Updates and Future Plans
In 2024, Nikkie served as the Eurovision spokesperson for the Netherlands, reinforcing her cultural influence. She continues to expand Nimya, with plans for new product launches in 2026. Her YouTube channel remains a hub for innovative tutorials, with recent videos focusing on sustainable beauty products, reflecting her commitment to environmental consciousness.
Nikkie’s advocacy for LGBTQ+ rights and mental health continues, with upcoming collaborations with global charities. Her influence is set to grow as she explores opportunities in television and global beauty campaigns.
Conclusion: Nikkie de Jager’s Lasting Legacy
Nikkie de Jager, through NikkieTutorials, has redefined beauty standards, championed inclusivity, and built a $8 million empire. Her age, height, weight, and married life with Dylan Drossaers add depth to her public persona. From her viral Power of Makeup video to her Nimya brand, Nikkie’s journey inspires millions. Follow her on Instagram, Twitter, and YouTube for the latest updates. For more details, visit her Wikipedia page or official website.
