Natalie Noel, the dynamic American social media influencer and entrepreneur, is 28 years old as of 2025, born on December 1, 1996, in Vernon Hills, Illinois. With an estimated net worth of $5 million, she remains unmarried and single, channeling her energy into her career after notable past relationships. Her annual salary is around $500,000, driven by endorsements and business ventures, while she stands at 5 feet 5 inches (165 cm) tall and weighs approximately 121 pounds (55 kg), advocating for body positivity. Curious about her dating history? She’s navigated high-profile romances but now embraces independence. This article explores her journey, updated for 2025, with fresh insights and a unique perspective.
Natalie Noel’s Early Life and Rise to Fame: From Illinois Roots to Global Icon
Growing up in Vernon Hills, Illinois, Natalie Noel Mariduena discovered her storytelling passion early. At Vernon Hills High School, she met David Dobrik, forging a friendship that later defined her career. “High school dances and shared laughs laid the foundation for lifelong friendships,” she shared in a 2024 podcast, reflecting on how these moments sparked her creativity.
After high school, she attended Lake Forest College, majoring in psychology and environmental studies. As Alpha Phi sorority’s social chair, she honed community-building skills that later fueled her social media success. By 2017, at 21 years old, Natalie joined David’s Vlog Squad as his executive assistant, appearing in viral vlogs that amassed millions of views.
Her on-screen charm transformed her from a behind-the-scenes role to a fan favorite, blending humor and relatability. Unlike many influencers, she’s candid about her struggles, sharing in a 2023 Instagram Live how balancing college finals with vlogging felt like “juggling fire while blindfolded.” This authenticity grew her Instagram following to 3.5 million by 2025.
Career Milestones: Natalie Noel’s Salary, Net Worth Growth, and Entrepreneurial Shifts
Natalie’s career is a testament to diversification. Starting with a $60,000 annual salary as David Dobrik’s assistant in 2017, her income soared through strategic moves. By 2025, her net worth is $5 million, with $10,000–$20,000 per sponsored post on Instagram and TikTok, contributing to an estimated $500,000 annual salary.
In 2022, she became president of David Dobrik LLC, tripling revenue through brand partnerships, per industry reports. “Leading a team isn’t about control; it’s about empowering chaos into creativity,” she said in a 2025 TEDx talk. Her 2021 Sports Illustrated Swimsuit rookie feature earned $150,000 in modeling deals with brands like Revolve, championing inclusivity as a curvy Latina.
Her entrepreneurial edge shines in EcoChic Threads, a 2024 sustainable activewear line generating $1.2 million in its first year, per her LinkedIn disclosures. As Head of Brand for the 2025-launched VibeLink app, she integrates eco-friendly features, with her TikTok “Green Glow-Ups” series hitting 50 million views. My analysis of influencer economies shows Natalie’s 4.2% engagement rate (Social Blade, 2025) outpaces the industry’s 2.8%, reflecting her content’s resonance.
Physical Stats and Body Positivity: Height, Weight, and Natalie’s Wellness Philosophy
Standing at 5 feet 5 inches and weighing 121 pounds, Natalie Noel maintains a fit, relatable physique through yoga and hiking. She’s a body positivity advocate, especially after a 15-pound gain during the 2020 lockdown. “Weight isn’t the enemy; comparison is,” she posted on Instagram in 2025, earning 200,000 likes for a no-makeup hike photo.
Her routine includes Pilates thrice weekly and intuitive eating, detailed in her 2024 e-book, Balanced Bites (available on her site). In a 2025 Fabletics collaboration, she shared how therapy reframed her view of “weight fluctuations” as “life’s plot twists.” For those searching Natalie Noel height and weight, her story emphasizes self-acceptance over metrics.
Personal Life Insights: Is Natalie Noel Married or Dating in 2025?
Natalie Noel is not married and is single in 2025, a choice reflecting her focus on self-growth. Early rumors linked her to David Dobrik, but they’ve maintained a platonic bond. “Best friends don’t need labels,” David said in a 2024 vlog.
She briefly dated Shawn Nelson in 2018, followed by a three-year relationship with Toddy Smith until 2023. Toddy reflected on their split in the All Good Things podcast, noting therapy’s role: “We loved hard, but timing matters.” Natalie echoed this in a 2024 TikTok: “Healing isn’t linear—it’s a remix.”
At 28, she’s not publicly dating, prioritizing boundaries. “Dating in the spotlight taught me boundaries are sexy,” she said in a 2025 Instagram Q&A. Forbes notes 65% of influencers under 30 are embracing solo growth post-pandemic. Her sister, Isa Mariduena, remains a key support, joining eco-adventures.
Natalie Noel’s Social Media Empire: Handles, Followers, and Engagement Trends
Natalie’s digital presence is formidable. Her Instagram (@natalinanoel) boasts 3.5 million followers, showcasing travel and metallic-chic outfits in 2025. TikTok (@nataliemariduena) has 3.3 million fans, with transformation vids hitting 29 million views. Twitter (@natalinanoel) engages 500,000 followers, while Snapchat (nataliem3) offers raw glimpses.
She’s testing Threads, gaining 200,000 followers in months. Her Linktree connects all profiles. A 2025 engagement spike of 25% followed her “failed merch drop” story (HypeAuditor), proving vulnerability drives connection.
Future Horizons: Unique Angles on Natalie Noel’s Lasting Impact
Natalie’s philanthropy sets her apart—she donated $100,000 from EcoChic to Illinois environmental nonprofits in 2025, rooted in her college studies. Rumored 2026 indie film cameos suggest her net worth could reach $7 million by 2027.
From my interviews with creators, Natalie’s “anti-hustle” ethos—rest as rebellion—stands out. “Burnout isn’t a badge; it’s a warning,” she told me via DM. Her 2024 Digital Detox Challenge cut participants’ anxiety by 30%, per her polls. Explore her Wikipedia or Sports Illustrated feature. Natalie’s redefining success with purpose.
| Biography Aspect | Details |
|---|---|
| Full Name | Natalie Noel Mariduena |
| Date of Birth | December 1, 1996 |
| Age (2025) | 28 years old |
| Birthplace | Vernon Hills, Illinois, USA |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Ethnicity | Latina (White) |
| Religion | Christian |
| Education | Vernon Hills High School; Lake Forest College (Psychology & Environmental Studies) |
| Sorority | Alpha Phi (Social Chair) |
| Family | Parents: Not Public; Sibling: Isa Mariduena (Younger Sister) |
| Height | 5 feet 5 inches (165 cm) |
| Weight | 121 pounds (55 kg) |
| Hair Color | Brown |
| Eye Color | Dark Brown |
| Marital Status | Not Married; Single |
| Dating Status (2025) | Single; Previously Dated Toddy Smith (2020-2023), Shawn Nelson (2018) |
| Net Worth (2025) | $5 million |
| Annual Salary | $500,000 (Estimated) |
| Primary Income Sources | Social Media Endorsements, Merchandise (EcoChic Threads), Modeling |
| Instagram Handle | @natalinanoel (3.5M Followers) |
| TikTok Handle | @nataliemariduena (3.3M Followers) |
| Twitter Handle | @natalinanoel (500K Followers) |
| Snapchat | nataliem3 |
| Career Start | 2017: Executive Assistant to David Dobrik |
| Key Milestone 2021 | Sports Illustrated Swimsuit Rookie |
| Key Role 2022 | President, David Dobrik LLC |
| Business Venture 2024 | Launched EcoChic Threads (Sustainable Merch) |
| App Role 2025 | Head of Brand, VibeLink Social App |
| Philanthropy | $100K Donation to Environmental Causes (2025) |
| Hobbies | Hiking, Yoga, Travel, Cooking |
| Favorite Quote | “Boundaries are sexy” (Personal Mantra, 2025) |
| Upcoming Projects | Indie Film Cameo (2026); Wellness E-Book Expansion |
