Casey Holmes, a renowned American YouTuber and beauty guru, has captivated millions with her makeup tutorials, vlogs, and lifestyle content. Born on November 25, 1991, she is currently 33 years old and hails from Georgia, USA. With a net worth estimated at $1.5 million in 2025, Casey has built a thriving career through her YouTube channels and brand collaborations. She is happily married to Davis Marlar, with whom she shares two children. This article dives into her age, net worth, married life, salary, height, weight, dating history, and updated biography, offering fresh insights and a personal perspective.
Early Life and Background: Casey Holmes’ Roots in Georgia
Born and raised in Georgia, Casey Holmes grew up in a close-knit community, though details about her parents and siblings remain private. Her early passion for beauty and fashion shaped her journey, leading her to share her expertise online. At 33 years old, Casey’s relatable personality and authenticity have made her a standout in the beauty industry. Her height of 5 feet 5 inches (165 cm) and weight of approximately 121 lbs (55 kg) complement her polished on-screen presence, which resonates with her audience.
Growing up, Casey was drawn to makeup as a creative outlet. In a 2023 interview, she shared, “I fell in love with makeup because it was a way to express myself and connect with others who shared my passion.” This early spark ignited her career, blending artistry with entrepreneurship.
Casey Holmes’ YouTube Career: Rise to Fame
Casey launched her main YouTube channel, itsBl0ndie, in March 2011, debuting with a video titled “January 2012 Favorites.” Her content, focusing on makeup tutorials, beauty tips, and product reviews, quickly gained traction. By 2025, her channel boasts 1.67 million subscribers and over 276 million views. Her secondary channel, CaseyHolmesVlogs91, started in 2013, has 634,000 subscribers and focuses on personal vlogs, offering glimpses into her married life and family adventures.
Her most popular video, “TESTING POPULAR INSTAGRAM BEAUTY PRODUCTS! HITS & MISSES,” has garnered over 2 million views, showcasing her ability to engage audiences with honest reviews. Casey’s salary primarily stems from YouTube ad revenue, estimated at $200-$3,200 annually based on Social Blade data, alongside lucrative brand deals with companies like Smashbox and Physicians Formula.
A unique angle: Casey’s shift from frequent uploads to a more balanced schedule reflects her growth as a creator. “I’ve learned to prioritize quality over quantity,” she noted in a 2024 vlog, emphasizing mental health and family time. This resonates with fans navigating similar life stages.
Net Worth and Income Sources in 2025
As of 2025, Casey Holmes’ net worth is estimated at $1.5 million, driven by her YouTube earnings, brand collaborations, and entrepreneurial ventures. Her salary includes ad revenue from her channels, with her main channel generating approximately $825,000 in lifetime earnings before taxes. Sponsored posts on her Instagram (@caseyhl91), with 1.2 million followers, can earn her $15,000 per post, especially with partners like Walmart.
Casey also owns Rosie Daze Boutique, an online store offering women’s clothing and accessories. Her 2019 collaboration with Physicians Formula for an exclusive Butter Collection Palette sold out rapidly, highlighting her influence. “Creating something for my fans was a dream come true,” Casey said, reflecting on the project’s success.
Married Life and Personal Relationships
Casey’s married life with Davis Marlar, a military officer and United States Military Academy graduate, is a cornerstone of her story. The couple met in Atlanta, Georgia, through a mutual friend and got engaged in March 2017 at the Swan House. They tied the knot in October 2017, sharing a wedding video that amassed 1.5 million views. Their relationship thrives on small gestures and FaceTime, given Davis’ military commitments.
They welcomed their son, Mason, in July 2019, and daughter, Madison Nicole, in November 2021. Casey’s vlogs often feature family moments, offering fans a heartfelt look at her married life. Her dating history prior to Davis remains private, with no public record of past relationships.
Height, Weight, and Public Persona
Standing at 5 feet 5 inches (165 cm) and weighing 121 lbs (55 kg), Casey maintains a fit and healthy lifestyle, often sharing wellness tips. Her body measurements of 36-26-34 reflect her dedication to fitness, which she integrates into her beauty routine. “Exercise keeps me grounded,” she mentioned in a 2022 vlog, inspiring fans to prioritize self-care.
Her approachable demeanor sets her apart. Unlike many influencers, Casey remains authentic, avoiding the pitfalls of fame. Fans praise her humility, with one commenting on X, “Casey’s realness is why I keep watching.” This authenticity drives her engagement rate, reported at 9.23% by HypeAuditor.
Unique Insights: Casey’s Influence Beyond Beauty
Beyond makeup, Casey’s impact lies in her ability to foster community. Her Q&A sessions and vlogs address real-life challenges, from parenting to career balance. A 2024 case study by a digital marketing firm highlighted Casey’s success in building trust, noting that her audience retention rate is 15% higher than the average beauty vlogger due to her candid content.
Her collaboration with Smashbox in 2017 for two highlighter palettes marked a turning point, proving her marketability. Unlike many influencers, Casey focuses on sustainable growth, selectively partnering with brands that align with her values. This strategic approach has solidified her net worth and influence.
Casey Holmes Biography Table
| Category | Details |
|---|---|
| Full Name | Casey Holmes |
| Date of Birth | November 25, 1991 |
| Age (2025) | 33 years old |
| Birthplace | Georgia, United States |
| Nationality | American |
| Profession | YouTuber, Beauty Guru, Entrepreneur |
| Height | 5 feet 5 inches (165 cm) |
| Weight | 121 lbs (55 kg) |
| Body Measurements | 36-26-34 |
| Marital Status | Married |
| Husband | Davis Marlar (married October 2017) |
| Children | Mason (born July 2019), Madison Nicole (born November 2021) |
| Net Worth (2025) | $1.5 million |
| Salary (Annual Estimate) | $200-$3,200 (YouTube ad revenue) |
| YouTube Channels | itsBl0ndie (1.67M subscribers), CaseyHolmesVlogs91 (634K subscribers) |
| @caseyhl91 (1.2M followers) | |
| TikTok | @caseyhl91 (252.5K followers) |
| Business | Rosie Daze Boutique |
| Notable Collaborations | Smashbox, Physicians Formula, Walmart |
| Zodiac Sign | Sagittarius |
| Education | Graduate (specifics not disclosed) |
| Hobbies | Dancing, Modeling, Jewelry Design |
| Favorite Sports | Wrestling, Martial Arts |
| Favorite Destinations | Vancouver, Canada; Georgia, USA |
Casey Holmes’ Social Media Presence
Casey’s Instagram (@caseyhl91) and TikTok (@caseyhl91) amplify her reach, with 1.2 million and 252.5K followers, respectively. Her content spans makeup tutorials, lip-sync videos, and lifestyle posts, keeping her audience engaged. She also joined Kin Community in 2015, a network for female creators, enhancing her visibility.
Challenges and Resilience
In early 2017, Casey faced online criticism, which she addressed on Snapchat. Her fans rallied in support, showcasing her strong community. “I’ve learned to focus on the positive,” she shared in a vlog, a lesson that resonates with aspiring creators. Her ability to navigate challenges while maintaining authenticity is a key factor in her enduring success.
Conclusion: Casey Holmes’ Lasting Legacy
Casey Holmes has transformed from a small-town beauty enthusiast to a global influencer. Her age, net worth, married life, salary, height, weight, and dating history paint a picture of a multifaceted woman balancing career and family. With a net worth of $1.5 million and a loyal fanbase, Casey continues to inspire through her authenticity and creativity.
For more details, visit her YouTube channel, Instagram, or explore her Wikipedia page. Stay updated with her latest ventures at Rosie Daze Boutique.
