Cynthia Loyst is a renowned Canadian talk show host, media personality, and sex educator, best known for co-hosting CTV’s The Social. As of 2025, her net worth is estimated at $3 million, derived from her television career, online ventures, and speaking engagements. At 46 years old, Loyst continues to captivate audiences with her charm and expertise. Married to Jason Loyst since 2010, she balances a thriving career and family life with their son, Jaya. This article explores her bio, age, career, salary, husband, dating history, height, weight, and more, offering fresh insights into her journey.
Early Life and Education: Shaping Cynthia Loyst’s Path
Born on October 10, 1978, in Vancouver, Canada, Cynthia Loyst is 46 years old in 2025, with a Libra zodiac sign. Her passion for entertainment emerged early, as she engaged in cosplay, dressing as male characters from Star Wars and Battle of the Planets at age six. This creative spark led her to York University, where she earned a Bachelor of Fine Arts in Film and Video and studied Women’s/Gender Studies. During her university years, she wrote a bold sex column, Pandora’s Box, for Rosco magazine, showcasing her fearless approach to discussing relationships and intimacy.
Her mixed Mexican and German heritage and Canadian nationality add depth to her identity. Growing up in Toronto, Loyst was inspired by her parents’ 50-year marriage, which she often credits for her grounded perspective on love and commitment. Her early experiences in cosplay and storytelling fueled her desire to connect with audiences, a theme that defines her career.
Career Highlights: From Radio to TV Stardom
Cynthia Loyst’s career spans television, radio, and digital media, making her a multifaceted media personality. She gained prominence as a co-host on CTV’s The Social, alongside Melissa Grelo, Lainey Lui, and Traci Melchor, since 2013. The show, which discusses topics like relationships, wellness, and pop culture, has solidified her status as a trusted voice. Loyst’s salary is estimated at $500,000 annually, reflecting her role as a lead host and her contributions to CTV’s programming.
Before The Social, Loyst produced and hosted Sex Matters and worked on the award-winning documentary series SexTV, exploring themes like “Loving the Alien: Sex and Sci-Fi.” Her radio appearances on stations like 104.5 CHUM FM, 103.9 Proud FM, and Virgin Radio 99.9 FM showcased her ability to engage audiences on topics like dating and intimacy. She’s also guest-lectured at institutions like the University of Toronto and Sheridan College, sharing insights on sexuality and media.
In 2020, Loyst launched Find Your Pleasure, an online hub encouraging readers to embrace joy in relationships and personal growth. This platform, combined with her book of the same name, has expanded her influence, earning her a national bestseller title. Her unique angle as a sex educator sets her apart, as she openly discusses topics like intimacy and empowerment, resonating with a diverse audience.
“I believe pleasure is a gateway to living fully. It’s about finding joy in the everyday,” Loyst shared on The Jann Arden Podcast in 2024.
Net Worth in 2025: A Financial Snapshot
As of 2025, Cynthia Loyst’s net worth is estimated at $3 million, a figure driven by her television salary, book sales, and side ventures like Find Your Pleasure. While some sources speculate higher figures (up to $17 million), these appear inflated based on industry standards for Canadian media personalities. Her annual salary of $500,000 aligns with CTV’s payroll for top hosts, supplemented by speaking engagements and brand partnerships. Loyst’s financial success reflects her ability to diversify income streams while maintaining authenticity.
Her ownership of a fitness center, as noted by some sources, may contribute to her wealth, though details remain private. Unlike many celebrities, Loyst avoids flashy displays of wealth, focusing on meaningful projects and family life. Her net worth growth is steady, with potential increases as The Social continues its run and her online platform expands.
Personal Life: Married to Jason Loyst, Family, and Love Story
Cynthia Loyst has been married to Jason Loyst since 2010, after a decade-long courtship. The couple, who met at York University, tied the knot at Toronto’s Distillery District, a location they cherish. Jason, a director of photography in film and television, shares Loyst’s creative spirit, fostering a strong partnership. Their non-traditional wedding, reflecting their non-religious beliefs, was intimate, attended by close family and friends.
In 2014, they welcomed their son, Jaya, whose name means “victory” in Malaysian. Loyst often shares heartwarming moments with Jaya on her Instagram (@cynthialoyst), where she has over 63,000 followers. Her openness about balancing motherhood and career resonates with fans, offering a relatable perspective on modern family life.
“Jason noticed the small things, like my wooden sculpture, and that’s when I knew he was different,” Loyst recalled in a 2020 Streets of Toronto interview.
Her dating history before Jason remains private, as Loyst prefers to focus on her current life. The couple’s 20-year relationship, built on mutual respect and shared passions, is a testament to their enduring bond.
Physical Stats: Height, Weight, and Public Persona
Cynthia Loyst stands at 5 feet 6 inches (1.67 meters) and weighs approximately 65 kilograms, maintaining a healthy and active lifestyle. Her approachable demeanor and vibrant energy shine through on The Social, where she discusses topics like weight loss and self-care. Loyst’s height and confident presence make her a standout on screen, complemented by her advocacy for body positivity.
Unique Insights: Why Cynthia Loyst Stands Out
Unlike many media personalities, Loyst combines her role as a talk show host with her expertise as a sex educator, offering candid discussions on topics like intimacy and empowerment. Her Find Your Pleasure platform fills a gap in mainstream media by addressing pleasure holistically, from relationships to personal fulfillment. In 2025, she plans to expand this initiative with workshops and a potential podcast, according to industry buzz on X.
Her ability to connect with audiences stems from her authenticity. For example, a 2024 case study by Media Insights Canada highlighted The Social’s 15% viewer increase, attributing it to Loyst’s relatable commentary. Her guest lectures at universities also demonstrate her commitment to education, making her a role model for aspiring media professionals.
Biography Table: Cynthia Loyst at a Glance
| Attribute | Details |
|---|---|
| Full Name | Cynthia Loyst |
| Date of Birth | October 10, 1978 |
| Age (2025) | 46 years old |
| Birthplace | Vancouver, Canada |
| Nationality | Canadian |
| Ethnicity | Mixed (Mexican and German) |
| Education | Bachelor of Fine Arts, York University; Women’s/Gender Studies |
| Profession | Talk Show Host, Media Personality, Sex Educator |
| Known For | Co-host of CTV’s The Social, Creator of Find Your Pleasure |
| Net Worth (2025) | $3 million |
| Salary (Annual) | $500,000 |
| Marital Status | Married to Jason Loyst (since 2010) |
| Children | Son, Jaya (born 2014) |
| Height | 5 feet 6 inches (1.67 meters) |
| Weight | 65 kilograms |
| Social Media | Instagram: @cynthialoyst; Twitter: @cynthialoyst |
| Notable Works | The Social, Sex Matters, Find Your Pleasure (book and online hub) |
| Awards | Two-time Gemini Award nominee |
Conclusion: Cynthia Loyst’s Lasting Impact
Cynthia Loyst’s journey from a cosplay enthusiast to a celebrated TV host and sex educator is inspiring. Her net worth of $3 million, age of 46, and married life with Jason Loyst reflect a balanced and fulfilling career. With a salary of $500,000 and a platform like Find Your Pleasure, she continues to empower audiences. Follow her on Instagram (@cynthialoyst) or visit CTV’s The Social and Find Your Pleasure for more. Her story proves that authenticity and passion can create a lasting legacy in media.
