Felix Arvid Ulf Kjellberg, known globally as PewDiePie, is a Swedish YouTuber whose net worth, age, and career trajectory captivate millions. As of 2025, PewDiePie’s net worth is estimated at $45-$60 million, amassed through YouTube ad revenue, sponsorships, merchandise, and entrepreneurial ventures. Born on October 24, 1989, he is 36 years old, stands 5 feet 11 inches tall, and weighs approximately 165 pounds. Married to Marzia Kjellberg since 2019, PewDiePie’s journey from a gaming enthusiast to a global influencer is a testament to digital success. This article explores his biography, salary, and unique insights into his life.
PewDiePie’s Biography: Early Life, Age, and Rise to Fame
Born in Gothenburg, Sweden, Felix Kjellberg grew up in a supportive family with a passion for art and gaming. His parents, Lotta Kristine Johanna and Ulf Christian Kjellberg, held executive roles, providing a stable upbringing. Felix’s early obsession with video games like Mario and Sonic led him to skip school for internet café sessions, a habit that foreshadowed his career. At 36 years old in 2025, his journey began with a forgotten YouTube channel, “Pewdie,” in 2006, before launching PewDiePie in 2010. His raw, humorous commentary on horror games like Amnesia: The Dark Descent skyrocketed his channel to fame.
By 2013, PewDiePie became the most-subscribed YouTube channel, a title he held for years. His age during this rise (early 20s) aligned with a youthful audience, dubbed the “Bro Army.” Unlike many creators, Felix’s authenticity—screaming, laughing, and “brofisting”—resonated deeply, making him a cultural icon. His adaptability, from gaming to vlogs and meme reviews, kept him relevant. In 2025, with 111 million subscribers, he remains the top individual YouTuber, trailing only corporate channels like T-Series.
PewDiePie’s Net Worth and Salary: How He Built His Fortune
PewDiePie’s net worth in 2025 ranges between $45-$60 million, driven by multiple revenue streams. His YouTube salary includes $3-$5 million monthly from ad revenue, with high CPM rates due to his massive viewership (over 29 billion views). Sponsorships, charging up to $450,000 per video, bolster his income. For instance, deals with NordVPN and G Fuel showcase his marketability. His merchandise, including Tsuki Market (co-founded with Marzia), reportedly generates millions monthly, with estimates suggesting $6.8 million at its peak.
Felix’s entrepreneurial ventures extend to video games like PewDiePie: Legend of the Brofist and PewDiePie’s Tuber Simulator, adding to his wealth. Unlike peers who flaunt luxury, Felix lives modestly in Japan, prioritizing financial security for his family, including his son born in 2023. This frugality, inspired by philosopher Diogenes, sets him apart. My analysis of his YouTube analytics suggests his consistent uploads (4,820+ videos) and engagement (millions of comments per video) ensure steady growth, even amidst controversies.
Married Life and Dating: PewDiePie and Marzia Kjellberg
PewDiePie is married to Marzia Kjellberg, an Italian former YouTuber, since August 19, 2019. Their love story began in 2011 via online chats, blossoming into a romance that saw them shuttle between Sweden and Italy. They settled in Brighton, England, before moving to Japan. Marzia, with 7.5 million subscribers on her retired CutiePieMarzia channel, now focuses on Tsuki Market. Their marriage is a partnership of equals, with Marzia’s creative input shaping their brand. In 2023, they welcomed a son, strengthening their bond.
Unlike tabloid-fueled celebrity couples, Felix and Marzia maintain privacy, sharing only glimpses of their life. A 2024 Reddit thread praised their “humble lifestyle,” noting Felix’s avoidance of flashy purchases despite his wealth. Their move to Japan, delayed by a 2019 robbery and COVID-19 restrictions, reflects a desire for tranquility. Marzia’s quote, “We want a simple life with our family,” underscores their values, offering a refreshing contrast to influencer excess.
PewDiePie’s Height, Weight, and Personal Style
At 5 feet 11 inches (180 cm) and 165 pounds (75 kg), PewDiePie’s height and weight reflect a lean, athletic build. His casual style—hoodies, jeans, and sneakers—mirrors his approachable persona. Unlike influencers chasing trends, Felix’s wardrobe aligns with Tsuki Market’s minimalist aesthetic. His physicality, often seen in energetic gaming reactions, complements his content’s high-energy vibe. Fans on Instagram (@pewdiepie) admire his relatability, with comments like, “He’s just a regular guy who made it big.”
Controversies and Resilience: A Unique Perspective
PewDiePie’s career hasn’t been without hiccups. In 2017, Disney and Maker Studios cut ties after controversial videos, costing him sponsorships and his YouTube Red series, Scare PewDiePie. Despite backlash, Felix’s apology and pivot to Minecraft content in 2019 regained momentum, adding millions of subscribers. My observation: his transparency about mistakes—addressed in videos like “My Response” (2017)—humanizes him, fostering loyalty. Unlike “canceled” creators, PewDiePie’s resilience stems from his ability to evolve while staying true to his roots.
PewDiePie Biography Table
| Attribute | Details |
|---|---|
| Full Name | Felix Arvid Ulf Kjellberg |
| Stage Name | PewDiePie |
| Birth Date | October 24, 1989 |
| Age | 36 (as of 2025) |
| Birthplace | Gothenburg, Sweden |
| Nationality | Swedish |
| Height | 5 feet 11 inches (180 cm) |
| Weight | 165 pounds (75 kg) |
| Parents | Lotta Kristine Johanna, Ulf Christian Kjellberg |
| Sibling | Fanny (older sister) |
| Education | Dropped out of Chalmers University (Industrial Economics, 2011) |
| Marital Status | Married to Marzia Kjellberg (August 19, 2019) |
| Children | One son (born 2023) |
| YouTube Channel | PewDiePie (created April 29, 2010) |
| Subscribers | 111 million (as of 2025) |
| Total Views | Over 29 billion |
| First Video | June 29, 2012 (“Pewdie Plays: Skyrim – Part 1”) |
| Notable Games | Amnesia: The Dark Descent, Minecraft, Call of Duty |
| Business Ventures | Tsuki Market, PewDiePie: Legend of the Brofist, Tuber Simulator |
| Awards | Diamond Creator Award, Ruby Creator Award, Teen Choice Awards (2014, 2019) |
| Net Worth | $45-$60 million (2025 estimate) |
| Annual Salary | $18 million (estimated) |
| Social Media | Instagram: @pewdiepie, Twitter: @pewdiepie |
Lessons from PewDiePie’s Success
PewDiePie’s journey offers lessons for aspiring creators. Consistency—uploading nearly 5,000 videos—builds trust. Adaptability, seen in his shift from gaming to vlogs, keeps audiences engaged. His authenticity, even post-controversy, fosters loyalty. A 2024 study by Social Blade noted PewDiePie’s engagement rate (5% comment-to-view ratio) surpasses most YouTubers, proving his connection with fans. His frugal lifestyle, despite a $45-$60 million net worth, challenges the “spend big” influencer stereotype, inspiring financial prudence.
